This block can be found in:
CMS » Static Blocks » Start Page Content Block 1
Each web page should have a unique H1 and should include a keyword. The earlier in the H1 you specify the keyword, the heavier the weight given to it by the search engines. H1 should be a maximum of 40 characters and it is important that there is only one H1 per page. It is also important that the H1 is not identical to the meta title. This applies to all CMS-, product- and category pages.
Below is a list of one simple and two configurable products. The third product has both color and size as configurable options and also contains volume discount.
The products can be found in:
Catalog » Manage Categories » Products on the start page
The image above can be found in:
CMS » Static Blocks » Start Page Content Block 2